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About

I find the money your e-commerce operation is losing and fix it.

I find what's costing you money that you don't know you're spending. Supply chain, compliance, cross-border. The stuff nobody else goes deep enough on.

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Not estimates. Not recommendations wrapped in a report. Evidence — sampled, measured, tested and proven before I move on.

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I've done this in luxury fashion, cross-border e-commerce, dangerous goods, exotic skins, fine jewellery, market entry and carrier management. The problems look different every time. The method doesn't.

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Twenty years. Net-a-Porter. Farfetch. Cult Beauty. Threads Styling. Black Belt. Accredited coach.

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I work with mid-market e-commerce businesses at the point where growth has outrun the foundations — where something is wrong but nobody can name it yet. I find it. I fix it with the team, not for them. I build the capability so it stays fixed when I leave.

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Then I leave.

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That's how you know it worked.

The Peaceful Revolution

I call my approach The Peaceful Revolution.

Not because it's gentle (though it can be). Because it's about building operations that don't need revolution every time something breaks.

  • Build systems that work
        without you.

  • Build teams that own their
        capability.

  • Build processes people
        actually follow because they understand why they exist.

  • Make yourself obsolete.
        That's how you know it worked.

A well-built house doesn't need the builder to hold it up.

I build operations the same way. Foundations that last. Capability that grows. Teams that don't need me to function.

When a client says "we don't need you anymore," that's success.

What I Actually Do

  1. Operations Consulting: Dangerous goods, fine jewellery, exotic skins (CITES), cross-border trade, customs and compliance, 3PL selection and management, systems and process design, product compliance.
    Leadership Coaching: Building autonomous teams, letting go of control, delegation that develops capability, making yourself obsolete (the good kind)
    Strategic Partnerships: Fractional operations support, recruitment for ops roles, sustainability and packaging consulting
    The Operational House Assessment: Free diagnostic to identify which of your 6 operational foundations are solid and which are crumbling (Compliance, Process, Systems, People, Data, Strategy)

Credentials (Because People Ask)

  • Six Sigma Black Belt
        (IASSC)

  • EMCC Senior Practitioner
        Coach

  • 20+ years operations and
        logistics leadership

  • Net-a-Porter, Cult Beauty,
        Farfetch (and many more)

  • Dangerous goods, fine
        jewellery, exotic skins specialist

  • Cross-border trade and
        customs compliance expert

  • London Based

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